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Many consumers are now looking to social media for holiday inspiration. 85% of consumers say social media will influence their holiday buying decisions, and of those consumers, the platforms that are influencing behavior the most are Facebook (67%), YouTube (57%), and Instagram (52%). Not surprisingly, platform preferences differed significantly by age. 87% of Gen Z say they expect to be inspired by social media, with YouTube, Instagram, and TikTok being their most likely sources of inspiration.