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Social media influence on holiday buying decisions in USA

InternationalNov 20, 2021
Social media influence on holiday buying decisions in USA
Many consumers are now looking to social media for holiday inspiration. 85% of consumers say social media will influence their holiday buying decisions, and of those consumers, the platforms that are influencing behavior the most are Facebook (67%), YouTube (57%), and Instagram (52%). Not surprisingly, platform preferences differed significantly by age. 87% of Gen Z say they expect to be inspired by social media, with YouTube, Instagram, and TikTok being their most likely sources of inspiration.

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